1MD

Toyo Tires

branding / print

Pan-European print ad campaign for Toyo.

For this campaign Toyo wanted to focus on the brand’s 3 main products: Open country for 4x4 and off-road, Proxes for the speed/races and Snowprox for the winter tires.

We built 3 vivid universes, each championed by an iconic hero animal.

Rhino was selected for Off-road tires, Cheetah for Speed tires and the Wolf for their Winter tire range. Emphasis was placed on the poise and attitude of each animal as we wanted to focus on their instinctive and primal characteristics.

From sharing our expertise, to guiding a brand on a creative level, challenging a strategy and reinventing it, revisiting the brandING or prototyping the concept, we don’t just do it all, we kick ass at it!

Creative Side-Kick

“We share our vision and bring the special twist”.

We are the external fresh eye on your brand, project or plan. We dare to challenge the existing strategies. We bring you food for thought and come up with concrete solutions.

Smashing Design

“Our passion for design goes far beyond beautiful imagery.”

We have a purposeful approach to our work that focus on understanding the brands and their needs. We’re obsessed with details that matter and we dare to prototype our ideas and concepts.

Strategic Boost

“We help to define the digital strategy of your brand”.

Along with defining the best way to communicate with your audience, we help you to make the right choices. We share our expertise and we help to put the strategy into practice.

Striking Workshops

“Digital is a mindset. We share our expertise with you”.

We prepare customized workshops fitting your specific objective or needs. When you’re looking for some inspiring and educational entertainment for your team, we make the magic happen.

1MD/One Million Dollars

19 avenue des volontaires 1160 - Brussels - Belgium +32 (02) 733 48 60 info@1md.be

You are a kickass art director web/ux/ui designer, or motiongrapher ?

Drop us a line with your portfolio we are always looking for great creative talents.

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