1MD

Soon

web / UI-UX / mobile / prototyping

AXA launches a new truly mobile bank.

We were retained to explore naming, identity, and strategy for AXA, as well as improve their existing mobile UX. We implemented a concept called Soon – where your expenses, your spare money, your current projects… everything important was made easier to manage and more efficient to use.

View Website View Website

More than just a mobile bank.

We wanted people to reconnect with their bank, and added features inspired by social networking including hashtags, pictures of your expenses, rather clever Un-Like icons, plus search engines using normal everyday language. It all started with an unbranded teaser website introducing SOON, in which intriguing gifts could be sent to activate interested bloggers. New features released each week prompted discussions started on social networks and engagement overall saw good increases as the project unfolded.

From sharing our expertise, to guiding a brand on a creative level, challenging a strategy and reinventing it, revisiting the brandING or prototyping the concept, we don’t just do it all, we kick ass at it!

Creative Side-Kick

“We share our vision and bring the special twist”.

We are the external fresh eye on your brand, project or plan. We dare to challenge the existing strategies. We bring you food for thought and come up with concrete solutions.

Smashing Design

“Our passion for design goes far beyond beautiful imagery.”

We have a purposeful approach to our work that focus on understanding the brands and their needs. We’re obsessed with details that matter and we dare to prototype our ideas and concepts.

Strategic Boost

“We help to define the digital strategy of your brand”.

Along with defining the best way to communicate with your audience, we help you to make the right choices. We share our expertise and we help to put the strategy into practice.

Striking Workshops

“Digital is a mindset. We share our expertise with you”.

We prepare customized workshops fitting your specific objective or needs. When you’re looking for some inspiring and educational entertainment for your team, we make the magic happen.

1MD/One Million Dollars

19 avenue des volontaires 1160 - Brussels - Belgium +32 (02) 733 48 60 info@1md.be

You are a kickass art director web/ux/ui designer, or motiongrapher ?

Drop us a line with your portfolio we are always looking for great creative talents.

jobs@1md.be
OFF
Switch to portrait mode to enjoy a better experience